Vietti Chili and Southgate Foods will be spicing up their summer as they partner with the Mountain Man himself, William Lee Golden, for their exciting new promotion, The Discovery of Art. The 114 year-old Nashville-based company has chosen the country and gospel music legend to launch their new initiative that supports the visual arts. His iconic image will be depicted on all cans of Southgate Brand’s Blackeyed Peas and Rice. Distributed by Vietti Foods Company, Southgate brand products are available in 48 states, stocking the shelves in Dollar General, Dollar Tree and Family Dollar Stores as well as many Walmart stores. Over thirty items in their product line will feature on its labels uniquely-talented artists discovered around the country, including painters, sculptors, photographers and filmmakers.
“Our company is highly selective in choosing the artists who participate in The Discovery of Art program,” says Philip M. Connelly, President, Vietti Foods Company, Inc. “And we are very enthusiastic to partner and launch the initiative with William.”
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